One supplier for a national chain’s monthly campaign rollout.
From April 2011 to November 2022 ICPRINT AND MAIL handled about 900 jobs for Results Laser Clinic, as the business grew from 2 stores to 48 Australia-wide.
Every store, every month, on brand.
Each month Results Laser Clinic ran a new campaign across its clinics. Every store needed the same set of printed pieces, delivered to its own door.
ICPRINT AND MAIL was the single supplier handling the print and the dispatch, so head office had one point of contact for the whole rollout.
What went to each store.
Sale flyers
Split-delivered to every store each month.
A3 price list poster
Updated with each campaign.
Circle window decals
600mm, 700mm and 900mm circle stickers for store windows.
A1 posters and window stickers
Added to the monthly set during 2021.
Campaign print, as customers saw it.
A campaign calendar that never stopped.
- Black Friday, Christmas and “12 days of Xmas”
- Boxing Day and New Year
- Easter and the mid-year sale
- The October 2021 reopening
New clinics, ready to open.
As new clinics opened, we supplied business cards for each store, including Parramatta, Wollongong, Eastgardens, Erina, Tuggerah, Kotara, Melbourne, Geelong and Chermside. Each month’s campaign was posted and dispatched to the stores.
Multi-store campaigns need one accountable supplier.
When dozens of stores need the same campaign every month, one partner managing print and dispatch keeps the rollout consistent and gives head office a single point of contact.
Multi-site campaigns