Australia Post rate cut by over 40%, over $18,000 saved.
A fitness group operating 11 gyms across NSW and South Australia needed one August promotion printed for every gym and delivered to the letterboxes around each one.
A lower distribution rate, across the whole campaign.
By trimming the flyer slightly and applying ICPRINT AND MAIL's booking-agent rate, we cut the Australia Post distribution rate by over 40%, saving the client over $18,000 on the campaign overall. Savings depend on the job.
The fitness group ordered directly from ICPRINT AND MAIL, with a single point of contact managing the whole promotion.
Flyers, posters, A-frames and signs.
129,500 Slim A5 flyers
130×210mm on 150gsm gloss, printed full colour on both sides.
11 A0 posters
On 200gsm synthetic paper, one for each gym.
22 A-frame inserts
600×900mm on 5mm coreflute, two for each gym.
7 vinyl signs
Full-colour vinyl signs with eyelets, for five of the gyms.
A separate quantity for each gym's area.
We booked letterbox distribution with Australia Post, setting a separate quantity for each gym's area. The 87,129 flyers went out in the week commencing 17 August 2026.
The remaining 42,371 flyers went straight to the gyms for staff to hand out in person.
Timing, coverage and rates are confirmed case by case.
Multi-site campaigns