How 1,200 booklets became 5,500 — without losing the revised distribution window.
A changing specification and a revised schedule called for a different production decision. The result was a more efficient approach to the full print quantity.
The quantity changed. So did the best production method.
A real estate business initially required 1,200 A5 booklets within a compressed timeframe. Its final quantity became 5,500 copies.
After the distribution schedule moved, ICPRINT AND MAIL selected a more efficient production route, rather than treating the original urgent method as the only option.
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5,500Reassessing the production route
Specifications. Schedule. Production fit.
Reconfirm the full requirement
5,500 A5 booklets, 350gsm self-cover with Matt Cello, bundled in groups of 100.
Recheck the available time
The revised distribution date created an opportunity to use a more efficient print process.
Coordinate delivery
Dispatched within four days and sent to Adelaide for the revised distribution schedule.
The lowest quote on day one is not always the best production decision.
The right method depends on how quantity, specification and timeline interact. A procurement partner reassesses those variables when the brief changes.
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