How to Use Flyers and Brochures to Stay Visible in the Off-Season
Why Off-Season Marketing Is a Smart Business Move
Every business faces an off-season—that quiet period when sales slow down and customer engagement dips. Whether you're a landscaper in winter, a tourism operator in the cooler months, or a retailer after the holidays, you know the challenge: How do you stay visible when your audience isn’t actively buying?
That’s where printed marketing materials—especially flyers and brochures—come in.
At ICPrint & Mail, we help businesses across Australia turn slow seasons into opportunities. Smart print campaigns can keep your brand top-of-mind, nurture leads, and set you up for a strong return when business picks up again.
Let’s dive into how flyers and brochures can boost your visibility and drive long-term growth, even in the quiet months.
The Power of Print in the Off-Season
In the digital age, many businesses put all their marketing dollars into online channels. But here’s what gets overlooked: your audience is overwhelmed online and more open to print than ever before.
Why Print Still Works:
Less competition: Your flyer in someone’s letterbox has less to compete with than an Instagram ad.
High trust factor: Print is perceived as more credible than digital (source: Australia Post Mail Engagement Report).
Tangibility builds memory: People are more likely to remember and act on a physical brochure they can hold and revisit.
So, while competitors go quiet, you have a golden opportunity to stay active—and be noticed.
1. Flyers: Fast, Focused, and Highly Targeted
Flyers are one of the most effective, affordable tools to stay visible. They’re perfect for local promotion, limited-time offers, or simply reminding your customers that you’re still here—and ready to help.
Use Flyers To:
Announce seasonal discounts or “book now for next season” offers
Share helpful tips related to your service (e.g. winter home care, off-season travel advice)
Reintroduce your business to a neighbourhood or mailing list
Example:
A pool cleaning service uses off-season flyers in autumn to promote early bookings for summer. They offer a discount for anyone who pre-books a service, keeping cash flow strong and the schedule full.
Best Practices:
Keep messaging clear and benefit-focused
Use a bold headline and easy-to-read fonts
Include a QR code or URL to track engagement and drive online actions
🛒 Browse high-impact flyer templates at ICPrint & Mail
2. Brochures: Tell Your Brand Story and Educate During Downtime
Brochures give you more space to connect. During the off-season, they’re ideal for building awareness, educating potential customers, and positioning your brand as an expert.
Use Brochures To:
Share your full service range
Tell your story, mission, or customer success stories
Include seasonal tips, FAQs, and testimonials
Guide prospects through your sales process
Example:
A wedding photographer uses the winter months to mail tri-fold brochures to newly engaged couples who are just beginning to plan. It builds trust, showcases their work, and fills their calendar for the next season.
Pro Tip:
Add a tear-off section with a promo code, booking request form, or referral incentive.
🛍️ Check out brochure options at ICPrint & Mail.
3. Printed Marketing Keeps You in Control of the Customer Experience
Digital ads come and go. Emails get buried. But when someone receives a well-designed flyer or brochure, they can hold onto it—and return to it when they’re ready to act.
Why That Matters:
Print gives you space to control your message, layout, and tone
You can be as creative or informative as needed
Printed pieces are often shared or passed along, increasing your reach
Pro Tip:
Send flyers with a calendar of upcoming offers or events so customers can plan ahead—and keep your brand visible on their fridge or desk.
4. Print + Digital = Marketing That Works Harder
Flyers and brochures are even more powerful when paired with digital tactics.
Combine Print With:
Google Ads targeting the same postcodes as your letterbox drop
Email follow-ups after a brochure mail-out
Landing pages for QR codes that offer downloadable content or a booking form
Retargeting campaigns using the contact list you gather via printed call-to-actions
💡 This integrated approach increases conversion rates and brand recall.
Need help designing materials that sync with your digital channels? ICPrint & Mail offers design services to align your print and online presence for better performance.
Off-Season Print Marketing Ideas by Industry
Here’s how different industries can use flyers and brochures to stay visible:
Hospitality
Promote winter menus, early-bird functions, or gift vouchers
Distribute brochures to nearby hotels or offices
Trades & Home Services
Educate customers with “off-season maintenance” flyers
Send brochures outlining your services for next season
Retail & E-commerce
Include a flyer in every order with a promo code for future purchases
Use brochures to showcase your summer collection early
Fitness & Wellness
Use tri-fold brochures to promote off-season training plans
Send referral flyers to current members with a bring-a-friend incentive
🖨️ View our full product list and turnaround times on ICPrint & Mail
Your Off-Season Print Marketing Checklist
Ready to get started? Here’s a simple checklist to launch your off-season print campaign:
✅ Define your off-season marketing goal (visibility, bookings, lead gen)
✅ Choose your print format: flyer or brochure—or both
✅ Craft your message: focus on value, tips, or limited-time incentives
✅ Add a QR code or unique URL to measure response
✅ Distribute via direct mail, in-store, or partner businesses
✅ Follow up with digital campaigns for maximum impact
Final Thoughts: Stay Top-of-Mind, Even When Things Slow Down
Off-season doesn’t mean off the radar. With the right print strategy, you can nurture leads, boost brand visibility, and generate sales long before your competitors get moving.
At ICPrint & Mail, we specialise in helping businesses maximise their marketing impact with print. Whether you're sending 500 flyers or launching a multi-channel campaign, we’re here to help you print with purpose.
🛒 Browse flyers, brochures, and more at ICPrint & Mail
📞 Talk to our team about crafting a custom off-season strategy
🎯 Combine print and digital for marketing that really performs
