3 Ways Winter Promotions Can Drive Summer Sales
Why Winter is the Smartest Time to Heat Up Your Summer Sales
While many businesses slow down during winter, savvy business owners know it’s the perfect time to plant the seeds for a successful summer. Why? Because consumer attention may dip during colder months—but that’s exactly when you can stand out. By using printed marketing materials to stay visible, build relationships, and spark action, you create momentum that carries into the busy summer season.
Whether you're in retail, real estate, hospitality, or professional services, winter is your chance to get ahead of your competitors. And with ICPrint & Mail, you have all the tools you need to turn cold weather into hot opportunities.
Let’s explore three powerful ways printed marketing materials can help you win in summer—by starting smart in winter.
1. Use Winter Direct Mail to Stay Top-of-Mind During the Quiet Season
When business slows in winter, customer engagement often dips. But that doesn’t mean your brand should go quiet.
Why it works:
Direct mail, including postcards, flyers, and newsletters, has a much higher engagement rate than digital ads. A printed piece in someone’s hand feels more personal and memorable than a social post that vanishes in a scroll.
Winter Strategy:
Send a seasonal promotion postcard or "warm wishes" letter to your mailing list, with a voucher or teaser for your summer offer. For example:
A restaurant can send a “winter warmer” mailer with a voucher for a summer tasting menu.
A landscaping business can offer early-bird discounts for summer projects.
Print Products That Work:
Postcards – Fast to print, cost-effective, perfect for seasonal offers
Brochures – Ideal for showcasing services or new product lines launching in summer
Custom stationery – Branded letterheads and envelopes build trust and professionalism
🛒 Explore flyer and postcard options on ICPrint & Mail
2. Launch Loyalty Campaigns That Build Repeat Business
The slower winter season is the ideal time to reconnect with past customers and reward your most loyal ones. Why? Because loyal customers are 5x more likely to repurchase and refer you to others.
Smart Move:
Introduce a print-based loyalty campaign to drive traffic and engagement through the quieter months, while setting the stage for summer sales.
Campaign Ideas:
Punch-card loyalty programs with a summer reward
Birthday or anniversary greeting cards with exclusive offers
Referral postcards: “Bring a friend and get 20% off your next summer booking”
Real-World Inspiration:
Joe Girard, the world’s most successful car salesman, famously sent monthly printed greeting cards to every client. This simple act built relationships that drove word-of-mouth and lifelong loyalty.
Print Products That Drive Loyalty:
Greeting cards
💡 Tip: Include a QR code that links to your online booking or promotion page to blend print with digital.
3. Prepare Print Collateral Now for Summer Events and Promotions
By preparing your summer marketing materials during winter, you beat the seasonal rush and ensure you're fully ready when customers start spending again.
Think Ahead:
Summer is peak time for:
Product launches
Local markets and events
Tourism and hospitality offers
School holidays and back-to-school campaigns
But print materials take time to design, proof, and produce. Planning in June or July gives you breathing room and better pricing options.
Print Products to Prepare Now:
Event signage (banners, posters, A-frames)
Booklets or mini catalogs for seasonal campaigns
Presentation folders for B2B meetings or expos
Pro Tip:
Bundle your printed pieces for cost savings—ask us how we can streamline your next campaign through ICPrint & Mail’s campaign management service.
📦 Get a head start by checking out ICPrint & Mail's booklet printing options
Bonus Tip: Integrate Print with Digital for Maximum Impact
Your customers aren’t just offline or online—they’re everywhere. That’s why the most successful winter promotions combine print and digital.
Try these cross-channel tactics:
Add QR codes to postcards that link to landing pages
Use printed brochures to complement Facebook or Google Ads
Send follow-up emails after a direct mail campaign for better conversion
This “multi-touch” strategy improves brand recall and trust, especially when combined with visually consistent design across channels.
🎯 Want help aligning your print and digital assets? ICPrint & Mail can advise on best practices and execution.
Your Winter-to-Summer Marketing Checklist
Ready to put these ideas into action? Use this checklist to start building your print campaign today:
✅ Review your summer goals (sales, bookings, referrals)
✅ Choose 1–2 winter print strategies to support those goals
✅ Update your branding across all print and digital channels
✅ Order materials early to save time and money
✅ Track results by including QR codes, custom URLs, or promo codes
Final Thoughts: Don’t Let Winter Slow You Down
Winter is the season most businesses go quiet—but not you. By using smart, intentional print marketing now, you can build stronger customer relationships, stand out from the competition, and lay the groundwork for a record-breaking summer.
At ICPrint & Mail, we’re here to help you bring your message to life—on paper and beyond. Whether you’re printing 500 flyers or rolling out a full seasonal campaign, our team can guide you every step of the way.
🛒 Browse our full product range at ICPrint & Mail
📞 Contact us today to plan your winter print campaign
🎯 Get expert advice on blending print and digital marketing
Summer success starts in winter. Let’s print your path to growth—together.
