EOFY Marketing Checklist for Small Businesses
As the End of Financial Year (EOFY) approaches, it’s the perfect time for small business owners and professionals to take stock of their marketing strategies and get a head start on the new financial year. While digital tools are essential, there’s one often-overlooked tactic that continues to deliver impressive returns: printed marketing materials.
From custom stationery and EOFY flyers to direct mail campaigns and thank-you cards, printed marketing helps your business stand out in a noisy digital world. At ICPrint & Mail, we help small businesses use high-quality, tangible print products to build trust, spark engagement, and amplify their message — especially during the EOFY period when competition for attention is at its peak.
In this guide, we’ll walk you through a practical EOFY marketing checklist, highlighting how print can drive results for your business and align with your goals.
Why EOFY is a Strategic Marketing Moment
EOFY isn’t just about balance sheets — it’s an ideal time to:
Clear out inventory
Attract last-minute spending
Launch a new brand look
Reward loyal customers
Plan your next 12 months of marketing
Consumers and businesses alike are in “decision-making mode.” This makes it a high-impact window for targeted, brand-boosting campaigns — especially ones that combine printed materials with your digital efforts.
EOFY Marketing Checklist: Print-Powered Strategies
✅ 1. Send a Branded EOFY Postcard or Flyer Campaign
Nothing grabs attention like a well-designed postcard or flyer in the letterbox — especially when it’s tied to an EOFY offer.
Ideas to include:
“Use it or lose it” discount offers before June 30
Inventory clearance promotions
Business service packages or tax-time tips
Limited-time referral bonuses
Combine this with a geo-targeted Facebook ad for multi-touch engagement.
👉 Explore our flyer and postcard printing options at ICPrint & Mail for fast turnaround.
✅ 2. Upgrade Your Stationery for the New Financial Year
EOFY is a great time to refresh your brand presence. Custom stationery — including letterheads, with comps slips, notepads and presentation folders — helps build trust and professionalism.
How it supports your goals:
Keeps your branding consistent across every client interaction
Prepares you for the new business year with fresh, updated materials
Reinforces your business identity at events or client meetings
👉 Browse custom stationery solutions here.
✅ 3. Launch a Direct Mail Campaign to Reactivate Past Clients
Got a list of inactive or past customers? Use a personalised printed letter or postcard to re-engage them.
What to include:
A tailored message reminding them of your services
A limited-time EOFY reactivation offer
A QR code linking to a booking page or landing page
Direct mail has a response rate of up to 9% — far outperforming many digital channels (source).
✅ 4. Print Thank-You Cards for Clients and Referrers
EOFY is the ideal time to show appreciation. Custom thank-you cards for your clients, collaborators, or referrers strengthen relationships and encourage continued loyalty.
Consider a small branded gift or discount voucher tucked inside to encourage a return visit or referral.
This approach echoes the success of Joe Girard, the record-breaking car salesman who sent monthly greeting cards to every client — a simple gesture that built legendary loyalty.
👉 Talk to us about personalised card printing options.
✅ 5. Prepare Your Trade Show or Event Materials
EOFY often coincides with trade events and new client acquisition campaigns. Make sure you’re stocked with:
Pull-up banners
A cohesive, professional setup ensures your brand stands out in a competitive environment.
👉 Discover event-ready print products here.
✅ 6. Order Branded Merchandise for Team or Client Gifting
Branded gifts like mugs, notepads, tote bags, and USBs can be a powerful morale booster or a client appreciation gift.
Bonus: These items keep your brand visible on desks, in homes, and on the go — long after the campaign ends.
Tip: Order in bulk for a better price per unit and use leftover stock as prizes or giveaways throughout the year.
✅ 7. Review and Replenish Print Inventory
Don’t wait until you run out! Use EOFY as a reset point to audit your current stock:
Are your business cards up to date?
Do you have enough brochures for upcoming sales campaigns?
Have you refreshed your marketing collateral with your latest messaging?
Planning ahead saves money on rush fees and ensures you're always ready to promote.
How Print Complements Your Digital Strategy
While email inboxes are overloaded and social feeds scroll fast, printed materials land directly in your customer's hands. They’re harder to ignore and far more likely to be remembered.
Pro tip: Pair your print campaign with a simple tracking method:
Add a QR code to direct mail that links to a special EOFY landing page
Include a discount code that’s only promoted via printed material
Use a unique phone number or email alias to track responses
These small touches help you measure ROI and prove the value of your print spend.
Ready to Elevate Your EOFY Campaign?
EOFY is more than just an accounting deadline — it’s a marketing opportunity waiting to be seized. Print offers a cost-effective, high-impact way to stand out, re-engage, and reset your brand for the new year.
At ICPrint & Mail, we’re here to help you choose the right products, design compelling campaigns, and get everything printed and delivered on time.
