I was having a conversation with Luke, he asked "I wonder how much Lube Mobile spent on investing in their branding?"
Then the little jingle popped into my head and I sang it out loud in the car (beautifully executed of course)...
"Lube Mobile will come to you... Call 13 30 32!"
We both just smiled. Luke mentioned he most likely uses Lube Mobile because he remembers watching their TV ad's growing up. They've always remained 'top of mind' for him and I guess for me. They are so ingrained in our subconscious it's incredible!
So... WOW! After all these years I still know Lube Mobile's number off the top off my head!
Effective branding or what?!
Would you like your target audience to know your number off the top of their head?
Would you also like to be the one your target audience thinks of first?
I actually don't remember the last time I saw a Lube Mobile ad BUT Lube Mobile are still the first that come to mind. I find that absolutely amazing!
In the early days... Lube Mobile branded themselves as 'the guys to go to' and people still remember them because of it.
It's important to have a long-term perspective when it comes to investing in your branding or anything really. You can't just invest time and money one day and expect a massive return on investment the next. Investing can take time.
Investing in your branding is a great strategy for any business. You brand is essentially your DNA, it's your unique identity, so it should continue to grow and evolve just like you do. Your branding is how you will attract the right clients (that you want to work with) and attract the right team (to help grow your brand & vision).Branding? Ask Yourself The Following Questions:
Why should I invest in my branding? List the benefits.
What's my vision for my branding? Where do you want to take your business in the next 3-5 years.
Does my current branding reflect my business and my vision? Set the vision and see if there's a gap as to where you are now and where you want to be.
1800 icprint (1800 427 746)
We love helping people who have a vision to take their business to the next level, and making their branding grow.
If you feel it's time to step-up, visit our 'Branding' Page and Register for your FREE Branding Strategy Session.
CEO & Culture Leader, Icprint & Design