Recent Posts by Luke Krestensen

Stop Spamming People to Death and Build Real Relationships

Getting a 3000 per cent return on an email campaign sounds like a dream result. But forgetting to mention that the emails cost just five bucks to send, this means that is only $150 gross return! Not so exciting now, especially when you factor in the time you spent to write the emails and set…
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CASE STUDY: Happy Krate

  Happy Krate came to us with the name ‘no huff’ with mission to help local butchers, bakers, green grocers and fish mongers compete online with Coles and Woolworths.   Challenge There were three main challenges with the No Huff branding. Firstly, the No Huff narrative was too much to grasp and confusing, being a reflection on the story of…
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What’s Your Secret Sauce?

I am often asked by our clients for the 'secret sauce', a new idea or different message they can use that is going to change the game and get them exponentially better results than normal. The answer is that there is a 'secret sauce' that will get you exponential results, but its not in having a new…
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